BRIEFING LIBRARY

THE CHOICE IS YOURS…OR IS IT?

In fact, your brain is operating without you.

Your brain makes over 35,000 decisions every day - when to breathe, what is funny, and what you’re craving (um, donuts). And to keep up with this crushing volume of mental activity, decision-making is primarily unconscious. 

So, to direct our target consumers (and ourselves), we must comprehend - and capitalize on - cognitive shortcuts and innate behaviors.

The Decision Directive decodes and solves for these ingrained biases to prompt purchase, boost engagement and recall, and ultimately drive loyalty.