marketing Leadership Experience
I am an energetic marketing visionary turning data-driven insights into powerful growth engines for 20+ years who thrives on solving complex problems with innovative solutions that excite consumers and inspire teams to push boundaries.
Industry Speaker ● Board Member ● Mentor ● Cannes Judge
ACCENTURE SONG
HEAD OF MEDIA STRATEGY, NORTH AMERICA 11/2023 – current
Prominent leader scaling and enhancing the media offering for the world’s largest digital agency through strategic positioning and innovation, while driving and delivering marketing transformation for flagship accounts.
Accomplishments encompass strategic brand leadership, visionary innovation, insights and analytics, customer-centric solutions, data-driven decision making, revenue growth, and team development.
DENTSU INTERNATIONAL
CHIEF STRATEGY OFFICER, DENTSU X 05/2018 – 11/2023
EVP, HEAD OF INTELLIGENCE
SVP, CONSUMER INSIGHTS AND ANALYSIS
Established and scaled a centralized Strategy and Intelligence practice that transformed audience and cultural insights into customer-first roadmaps for QSR, Retail, Beauty, Fashion, Spirits, and Food and Beverage clients.
Accomplishments encompass strategic vision and planning, department leadership and operations, revenue growth, digital transformation and product development.
DIGITAS, PUBLICIS GROUPE
SVP, STRATEGY AND ANALYSIS 09/2013 – 05/2018
Mobilized intricate data sets, leading technology, and data-driven recommendations to improve Marketing performance and power transformation for premier agency clients.
Accomplishments encompass measurement and accountability, marketing transformation, and first-to-market technology.
Nielsen IQ / NIQ (Visual IQ)
SENIOR ACCOUNT DIRECTOR 2013
Established Multi-touch Attribution (MTA) and Marketing Mix Modeling (MMM) offerings in the New York market while managing a $5M+ portfolio of major clients like American Express and Victoria's Secret, optimizing spend across digital and traditional channels to maximize ROI.
Time Inc
SENIOR MANAGER, SALES DEVELOPMENT 2012
Established MTA and MMM offerings in the New York market while managing a $5M+ portfolio for major clients like American Express and Victoria's Secret, optimizing spend across digital and traditional channels.
Microsoft Advertising / msn.com
ACCOUNT EXECUTIVE 2008 - 2012
Converted $3 million of msnbc.com business annually and managed more than $5.8 million in interactive media campaigns for top clients including Procter & Gamble and Coca-Cola.
UPS, ADVERTISING AND MEDIA SUPERVISOR 2007 - 2008
YAHOO, SEARCH ENGINE MARKETING MANAGER 2007
COX ENTERPRISES, MARKETING MANAGER 2003 - 2007
CORE COMPETENCIES
Strategic Brand Leadership ● Omni-Channel Marketing Strategy ● Audience-Centric Campaign Planning and Activation ● Customer Segmentation and Insights ● Data-Driven Decision Making ● Full-Funnel, Omni-Channel Media Planning ● Competitive Intelligence and Market Analysis ● Innovative Problem Solving ● Cross-Functional Team Leadership ● Digital Transformation ● AI-Powered Analytics and Measurement ● Revenue Growth and Market Expansion ● Budget and Performance Optimization ● Talent Development and Coaching