VISION + PRECISION

HARNESSING DATA AND CREATIVITY to craft inventive, audience-first MARKETING strategies that DELIVER.

Industry Speaker ● Board Member ● Mentor ● Cannes Judge

With over two decades of experience, I am a marketing leader who thrives on identifying patterns and opportunities that others may overlook, using data-driven insights to fuel innovation and unlock pathways to growth.

Whether it’s pioneering audience-first approaches or leveraging cutting-edge technology, I’m passionate about making inventive, high-impact decisions that elevate both brands and teams.

I don’t just talk about change—I make it happen, energizing those around me to push boundaries and achieve exceptional results.

This blend of vision and action drives my ability to turn strong foundations into superb outcomes, always focused on crafting marketing strategies that resonate with audiences and deliver measurable success.

CUSTOMER-FIRST STRATEGIES

I synthesize data and research into rich, authentic humans and a nuanced picture of the culture and community that surrounds them. This empowers more authentic connections between brands and consumers.

MY THOUGHTS ON influence, intuition, and the secrets to elevating yourself and those around you.

I sat down with Reuben Abootorabi from The Austin Agency for the Courageous Decisions Podcast.

Tune In

“Grateful that you take the seed of an idea and do it beautifully. As always, your energy, passion and love for the craft and the people shines through.”

-dentsu CEO

MY APPROACH MARRIES SCIENCE AND STORYTELLING

  • VISION.

    I’m perpetually exploring uncharted ways to uncover and action on human truths. This year I’m tackling how we can use behavioral science to our advantage; how can we correct for – or capitalize on – our brain’s shortcuts to drive bigger Marketing impact?

  • PRECISION.

    With an overabundance of data at our fingertips, transforming thousands of disconnected signals into authentic humans at speed and scale is a competitive advantage. I’ve built automation and visualization systems that empower my clients to turn text into context, supercharging their personalization agendas.

  • PASSION.

    Solving problems, decoding data, and uncovering what creates deep connections between brands and audiences isn’t just my career — it's my craft. I believe understanding what truly motivates and influences consumers is the secret ingredient to marketing success.

CORE COMPETENCIES

Strategic Brand Leadership ● Omni-Channel Marketing Strategy ● Audience-Centric Campaign Planning and Activation ● Customer Segmentation and Insights ● Data-Driven Decision Making ● Full-Funnel, Omni-Channel Media Planning ● Competitive Intelligence and Market Analysis ● Innovative Problem Solving ● Cross-Functional Team Leadership ● Digital Transformation ● AI-Powered Analytics and Measurement ● Revenue Growth and Market Expansion ● Budget and Performance Optimization ● Talent Development and Coaching